why hispanic marketing matters

The Hispanic community is the fastest-growing demographic in the United States, with a rich culture and diverse backgrounds. Reaching this audience requires more than just basic translation—it demands a deep understanding of cultural values, traditions, and preferences. At Hernandez & Garcia, we bring this expertise to the table, ensuring your brand's message is authentic and effective.

Expertise

Hispanic Consumer Marketing

Our expertise is centered on all aspects of Marketing including advertising, public relations, promotion and of course, in-culture universal translations.

H&G has a professional staff with expertise in strategy, creative, logistics, promotions and media and representative of major Hispanic segments.

In addition, H&G also has secondary expertise in the General, African-American and Polish market. 

Relationships

excellent reputation

Excellent relations with clients, local communities, cultural organizations, and Hispanic media outlets remain our strong suit.  

We have worked with both large corporation and mid-size clients and with all we have developed long-term partnerships. We pride ourselves on excellent client service, performance and maximization of budgets and other assets and resource.

client know-how

INDUSTRY KNOWLEDGE

Most of our clients have been retail-oriented in several industry categories such as food, insurance, entertainment, sports, and law among others but we have also helped, non-profits, cultural and educational entities as well.

We have 30 years of experience in developing campaigns that resonate with the consumer. Let us be the Hispanic leg to your business. 

our services

  • translations

    As bilingual, multicultural Hispanics working in the HCM, we are market experts in this area. Our team is representative of the main Hispanic nationality groups; Caribbean, Mexican, South American etc.  As an experienced translations agency, we are masters in language, culture, and emerging trends.

  • multicultural advertising

    We develop tailored advertising campaigns that speak directly to Hispanic consumers.

    We utilize proven insights and strategies, along with supportive data to create effective advertising plans to support cultural relevancy.

  • Digital Marketing

    We can help boost your online presence with targeted digital advertising that engages and converts.

    We craft and leverage compelling stories and visual content that resonates with Hispanic bilingual and bicultural values and interests.

  • brand strategy & Research

    We help build brands that connect with Hispanic consumers on a deeper level by aligning your brand's vision with the cultural values of the Hispanic community.

    We use our valuable insights in the Hispanic market to conduct in-depth research and brand analysis. Our insights include consumer behavior, trends, and preferences to inform your marketing strategies.

YOUR GATEWAY TO THE HISPANIC MARKET

Hispanic Consumer Marketing Begins here

Special projects

Goya Foods, the largest Hispanic owned food company in the United States, unveiled a sculpture of the founder of Goya Foods, Don Prudencio Unanue in celebration of Hispanic Heritage Month. The sculpture, presented on October 10th 2018, was designed and created by Maritza Hernandez, a Cuban born, sculptor and Partner of Hernandez & Garcia, LLC. The sculpture monument of Don Prudencio Unanue is strategically located at the front entrance of the national headquarters of Goya Foods in Jersey City, NJ.