About H&G

Your Journey to Distinctive HISPANIC Branding Begins here

The hispanic arm to your business

Hernandez & Garcia is a respected leader in Hispanic Consumer Marketing, Public Relations, Content Design, Consumer Habits, Promotions, and Media Placement.

Margarita Garcia and Maritza Hernandez are pioneers in Hispanic Marketing. Catering exclusively to the Hispanic multicultural market, Margarita and Maritza have forged strong relationships with local communities, retail markets, and the media to implement creative solutions and strategic touchpoints that resonate with the Hispanic consumer. 

“We know what it takes to grow and develop your brand in the Hispanic Community—on both a local and national level. Our 37 years of experience is what truly sets us apart. We offer competitive solutions and invaluable guidance to help you stay fresh and compelling in the eyes of savvy and loyal Hispanics.” 

H&G is DBE Certified by the Illinois Unified Certification Program (IL UCP) and MBE/WMBE Certified

OUR SECRET SAUCE

H&G has been successfully reaching the Midwest Hispanic market for over 4 decades.

our approach

  • Strategic Framework THAT WORKS

  • WE UNDERSTAND THE HISPANIC MARKET

  • Data-Driven Refinement

hispanic marketing agency in the midwest 
our approach

At hernandez & Garcia

we believe in the power of storytelling. We combine data-driven insights with creative excellence to develop marketing strategies that are both culturally relevant and results-oriented. Our team is passionate about helping brands like yours build meaningful connections with Hispanic audiences.

hispanic marketing agency experienced in culture relevance 
TESTIMONIALS

  • Hernandez & Garcia has been one of the premier agencies helping brands connect with the Hispanic consumers in Chicago for decades.

    They have been able to endure for so long because they combine their expertise with an authentic dedication to helping their clients grow. They operate with the highest level of integrity and they are fearless about innovating new ways to add value to their client and vendor relationships. It is an honor to get to work with this iconic agency.

    Doug Levy

    President & General Manager, Univision, Chicago.

  • I have worked with Hernandez and Garcia for many years and can attest to their professionalism.

    Their commitment and passion makes them easy to work with. They understand Goya's mission and always capture the spirit and core message of our brand. H&G always negotiate to maximize benefits and best exposure for the brand. I can’t put in words or quantify how much H&G have done for GOYA, they are “FAMILY”.

    Rafael Rodriguez

    General Manager, Goya Foods, Midwest.

  • As an owner operator of several local McDonald's restaurants in the Chicago Metro area and President of the MHOA (McDonald's Hispanic Owner-Operators Association) I recognize H&G's contributions to our marketing and public relations efforts.

    They are professional, reliable, and client focused. We have worked alongside for many years. Happy to have them on our team!

    Carmen Solano-De Carrier

    President of MOCNI's MHOA (McDonald's Hispanic Owner-Operators Association).

  • When I was branch manager for the Coca Cola Bottling Co. of Chicago I had the opportunity to work with Hernandez and Garcia in our outreach efforts to the Hispanic market.

    With a very knowledgeable and creative team, they were able to highlight the fun, youthful image of the brand and achieve great success for us at the retail level.

    One great example was the Refrescantes retail activation campaign created to make a direct positive impact on our customers and provide them with a great brand experience.

    In addition, their excellent relationships with local media, community influential and organizations was always a plus for our public relations efforts. I was very fortunate to have them as part of my team.

    John Rosales

    State Commissioner at the Illinois Commerce Commission

why choose Hernandez & Garcia

Cultural Expertise: With a team that deeply understands Hispanic culture, we ensure your campaigns are authentic and respectful.

Proven Success: Our strategies have helped numerous brands increase their market share and brand loyalty within the Hispanic community.

Personalized Service: We work closely with you to develop a customized marketing plan that meets your specific goals and needs.

Our clients don't just work with us—they grow with us.

Unlock new opportunities with the Hispanic Market.